Broker Check

Our Team

Peter F. Florio, CFP, CLU, ChFC, CExP, CLTC


Peter F Florio has worked in the financial services industry for over 26 years, developing comprehensive planning solutions for small business owners and high net worth individuals.

Peter’s prior experience working in his family’s business has provided him with a clear perspective in the problems facing small business owners in continuity and succession planning as well as the problems associated with wealth management. As a young teenager, he worked in his Father’s business, learning how to run a business with all of its inherent challenges. When his Father suffered a long illness which eventually ended in his premature death, he and his family experienced the heartbreak and tragic economic consequences of losing everything, leaving the family essentially destitute. The family eventually recovered, but lessons learned left him with a passion to make sure that his clients would never suffer the same fate by adhering to a set of uncompromising planning principals that emphasizes not only setting goals and planning for them, but also ensuring that his clients do not lack in the area of proper risk management. To this day, he lives by the mantra that “Life is what happens to you while you are busy making other plans.” Today, he currently services the wealth building and protection needs of over 400 business and individual clients with over $35 million of assets under management.

Peter’s Mission is to help people make better choices with their money by aligning their financial goals with their core values. He helps people to define and understand their value system which gives them a clear understanding of what matters most to them in life. This empowers them to set their priorities and to define and accomplish their financial goals for reasons that are important to them. Doing so gives them the freedom to spend considerably more time doing things in life that are more important than making money. Ultimately, this provides them with a better quality of life, more fun and greater fulfillment.

In addition to a B.S. Degree in Quantitative Analysis from St. John’s University and an MBA from Hofstra University, Peter’s professional credentials include Certified Financial Planner (CFP), Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), Certified Exit Planner (CExP), Certified by the Corporation for Long Term Care (CLTC) and Life Underwriter Training Counsel Fellow (LUTCF). He is an active member of the Society of Financial Service Professionals, the National Association of Insurance and Financial Advisors, The Financial Planning Association, the Association of Health Insurance Advisors and the Million Dollar Round Table. Peter has been recognized numerous times by his peers, having been a repeat recipient of the National Quality Award, the National Sales Achievement Award and the MassMutual Financial Group’s Leaders Club.

Peter lives in Baldwin, NY, with his wife Jane and their two children, Beth and Steven.

Shanna Wurth

Director of Operations


Shanna Wurth has over 25 years of experience in the insurance and financial services industry. As Director of Operations she is responsible for the processing and servicing of all lines of business including investments, annuities, and individual long term care, life and disability insurance. Shanna is also in charge of client servicing, new business implementation and operations.

Shanna is one of the best in the industry, taking pride in providing extraordinary, concierge services to our client community. Her passion is go the extra mile to make sure that their experience far exceeds their expectations. She is willing to put in the time to make sure that our clients’ first experience with our firm sets the stage for a satisfying, lifetime relationship. She accomplishes this through her tireless development and constant improving of systems and procedures that relieve our clients of the day to day burden of managing their business with our firm. Our clients often comment that she makes them feel “as though they are the only client” we have.

Shanna and her husband Garry live in Farmingdale with their three children, Nicole, Kasey and Kristian.